Eaton Realty
TAMPA SELLERS' AGENTS
Selling Simplified
It’s no secret...
Selling a home is a lot of work.
You’re ready to start the next chapter of your life in a new place. The trouble is, getting from here to there is no small feat. Packing, cleaning, staging, pricing, listing, negotiating, closing... selling well does take work, but here's the thing: It shouldn’t turn your life upside down.
More than an agent... Our entire team has your back.
Since 2003, we’ve closed thousands of real estate transactions in and around Tampa Bay, including many of our own. We know what it’s like to embark on a sale with both excitement and apprehension. In fact, it’s what motivates our entire team to rally around your success.
You read that correctly: beyond your dedicated agent, you get all of us.
You get a captain.
At the helm of your sale, your Eaton agent keeps you informed while leading the charge to maximize your earnings on your preferred timeline.
Your captain has a crew.
Behind the scenes, the rest of our team is marketing, staging, and coordinating everything else it takes to keep your agent focused on you.
Your sale stays on course.
At each step of our tailored process, you'll know what we're doing and why so you can proceed with clarity and close with confidence.
What you can expect The 3 stages of selling.
Prepare
Most buyer interest will occur within the first two weeks of listing your home. We help you put your best foot forward by ensuring your home is in top condition and priced correctly from the start.
HOW WE MANAGE UPGRADES 
There are many things about the market that you can't control. One thing you can control, however, is the condition of your home. We'll help you consider if upgrades are needed to get your home market-ready. Then, if you'd like our help, we can oversee small enhancements, comprehensive renovations, or anything in between.
HOW WE MANAGE UPGRADES
There are many things about the market that you can't control. One thing you can control, however, is the condition of your home. We'll help you consider if upgrades are needed to get your home market-ready. Then, if you'd like our help, we can oversee small enhancements, comprehensive renovations, or anything in between.
Market
Once your home is ready, we have to show it off to all the right buyers in all the right ways. Whether print, digital, or face-to-face, listing with us means that your home gets the highest level of marketing support in the industry, hands down.
HOW WE MARKET YOUR PROPERTY
- Professional photos
- Matterport 3D Walk-Through Virtual Tour
- 24/7 exposure on EatonRealty.com
- Syndicated exposure on hundreds of real estate portal websites
- Custom social media posts
- "Just Listed" postcards mailed to surrounding neighbors for homes valued at $500k+
- Open houses
- Custom property flyers
- Yard sign with a unique phone number for tracking and direct access to listing agent
- Exposure at local industry pitch sessions and networking events
- Access to our database of more than 30,000 clients, tenants, and investors
Plus, we’ve built relationships with hundreds of renters who are future home buyers. We also market your home to this exclusive audience.
HOW WE MARKET YOUR PROPERTY
- Professional photos
- Matterport 3D Walk-Through Virtual Tour
- 24/7 exposure on EatonRealty.com
- Syndicated exposure on hundreds of real estate portal websites
- Custom social media posts
- "Just Listed" postcards mailed to surrounding neighbors for homes valued at $500k+
- Open houses
- Custom property flyers
- Yard sign with a unique phone number for tracking and direct access to listing agent
- Exposure at local industry pitch sessions and networking events
- Access to our database of more than 30,000 clients, tenants, and investors
Plus, we’ve built relationships with hundreds of renters who are future home buyers. We also market your home to this exclusive audience.
Close
When you accept an offer, our team gets to work on everything that stands between you and a check in the bank. We facilitate inspections, property appraisals, and repairs, then coordinate with the title company for a successful closing.
HOW WE SECURE YOUR BEST OFFER
We don't just let buyers leisurely come to us; we go after those who will be most attracted to your home, and lead tracking is one of our most effective tools. We track lead progress with:
- A centralized showing service to schedule showing appointments and analyze feedback
- Trackable yard sign phone calls to optimize follow up
- Internal database tracking for all incoming email leads and phone calls
- Reverse prospecting
Carefully tracking leads enables us to respond rapidly to a changing market. When a change is needed, we can adjust pricing or improve and repackage the home quickly.
HOW WE SECURE YOUR BEST OFFER
We don't just let buyers leisurely come to us; we go after those who will be most attracted to your home, and lead tracking is one of our most effective tools. We track lead progress with:
- A centralized showing service to schedule showing appointments and analyze feedback
- Trackable yard sign phone calls to optimize follow up
- Internal database tracking for all incoming email leads and phone calls
- Reverse prospecting
Carefully tracking leads enables us to respond rapidly to a changing market. When a change is needed, we can adjust pricing or improve and repackage the home quickly.
EVEN IF YOU'RE SELLING IN THE FUTURE
Start the conversation today.
Client love
Testimonials
We pull out all the stops
Game-changing technology.
3D Walk-Throughs
3D Walk-Throughs
We use the Matterport 3D Walk-Through Virtual Tour software to provide an immersive experience where potential buyers can explore your property as if they were there in person. This technology offers detailed, high-definition views of every room and feature.
Trackable Yard Signs
Trackable Yard Signs
Our trackable yard signs provide sellers with real-time insights into buyer interest. By monitoring interactions like QR scans and inquiries, we can fine-tune our marketing efforts to attract more qualified buyers and sell your Tampa home faster.
Insightful Showings
Insightful Showings
Using a user-friendly tool called ShowingTime, we can simplify how tours are scheduled, then manage and track appointments online. It saves time, improves communication, and enhances the process for everyone involved.
Frequently asked questions You may still be wondering...
Q What if our home needs repairs before we sell?
A
New listings often get the most attention in the first two weeks, so we'll help you make a great first impression by addressing any areas of concern prior to listing your home. We can even oversee the upgrades and repairs, if needed, to ensure your home sells fast and at the best price!
Q How do you show off our house in the best light?
A
This is our specialty! Before listing your home on all the relevant real estate sites, we'll provide tips about things like cleaning and de-cluttering. We can even refer a team that will professionally stage it for maximum appeal. Then, professionals will photograph and scan the home for your online gallery, including a 3D tour. We feature your home in our social media posts and promote it locally with open houses, yard signs, and flyers. We maximize your home listing with our extensive network of buyers, renters, and Realtors who are shopping for homes in your area. We're all in because we have the same goal you do: to sell your home quickly for a great price!
Q Can I buy a home and sell one at the same time?
A
Absolutely! After all, you'll need somewhere to live when your home sells, so it makes sense to work on buying a home and selling your existing home simultaneously. Eaton Realty's agents work with both buyers and sellers, so our team can assist you with both transactions.
If you're relying on proceeds from the sale of your current home to afford a new home, you have options. You could finance a down payment by using a home equity line of credit (HELOC), performing a cash-out refinance, or taking out a loan from your 401(k). You could also pay less than 20% down with the cash you currently have and then make additional payments once your house sells. We can work with you to assess your situation and help you decide on the best path forward. Q How long does it take to sell a home?
A
The length of time it takes to sell a home can vary widely depending on the location, market conditions, and the condition of the home. In general, it can take anywhere from a few weeks to several months to find a buyer and close the sale. Homes in Tampa Bay typically remain on the market for 30 to 80 days.
Q When is the best time to sell a house?
A
Homes can be sold at any time of the year, but there are certain times of the year when selling a home is easier and more profitable, and market conditions can also make a difference. In general, spring and early summer tend to be the most active and competitive seasons for home sales. If we list your home during a high-demand period with lots of buyers, it can translate into a higher selling price for you!
Q How can I figure out how much my home is worth?
A
Give us a call! The best way to figure out what your home is worth is to talk with a Realtor who is familiar with the housing market in your area. We work in the housing market day in and day out, and we are tuned in to local market conditions, demand, and features that will raise or lower your property values.
It might be tempting to use an online tool, but a comparable market analysis performed by an experienced real estate agent is going to be far more accurate than estimates you’ll find from home directories like Zillow. Studies have found that Zillow’s Zestimate can be thousands of dollars off in some cases! The real estate agents at Eaton Realty can provide more accurate comps, and there is no cost for this service. Q What are the benefits of working with a real estate agent to sell a home?
A
Our team at Eaton Realty are professionals who take the guesswork out of selling your home! We have access to an enormous network of potential buyers, expertise in local market conditions and pricing, and professional marketing and negotiating skills. We will help coordinate with local professionals, such as photographers, home stagers, and contractors if repairs are needed. We will also make sure your home is priced accurately and competitively, list the home on Realtor-only sites, find potential buyers, negotiate a sales agreement, and handle the necessary paperwork required to complete the sale.
We understand that you want to get the best price for your home, and it’s tempting to put a sign outside yourself and try to avoid Realtor fees. But did you know most homes sold with the help of a Realtor sell for more than those sold by owners? We’ll make it easier for you every step of the way. Q I love my light fixtures! Can I take them with me?
A
Generally, any things that are attached to the home (such as built-in appliances, light fixtures, and ceiling fans) are considered part of the property and must stay with the home. If there’s a fixture you really want to take with you, it’s best to remove it before listing. Otherwise, clearly disclose to buyers that it’s not included.
Q What should I do to prepare for house showings?
A
Once you have cleaned and decluttered your home for listing, you’ll want to keep it in great condition for potential buyers! Think about the overall appearance, smell, and safety of your home. Spray rugs, fabrics, and upholsteries with an enzyme cleaner to remove odors. Pets should be securely locked away or, preferably, out of the house for showings.
We have some more tips and tricks to help you prepare for showings and will make sure you’re prepared. Remember, as we bring buyers through your home, we can communicate feedback from the buyers to you, which can provide valuable checklists for future showings. Q I’m moving, and I’m considering offering my current home for rent. Is this a good option?
A
Renting your home to tenants can be a way to generate income from your current property. We recommend speaking with your financial advisor to decide if this is a good option for you.
Either way, Eaton Realty can help! We have a full-service property management division that can handle finding tenants and managing the property for you. Our team can help you evaluate your options so that you can make an informed decision on what to do with your existing home. Pricing calculator See what you can sell for.
Have some fun with our free pricing tool that gives you an estimated value of your property in less than a minute. Or, if you’d like a more accurate number, click "Let's Connect" to request a valuation from an expert on our team. It’s a complimentary, no-obligation service we provide to make life easier for you in a busy season.
